Dana Power, originally from San Diego, is now living a large New York life. After a successful career in the ruthless world of modeling and acting, she is currently swimming with meaner, faster sharks, selling high-stakes real estate and closing big deals. And all this, mind you, in an economy that’s not exactly revving as strongly as Dana’s ambition.
Nevertheless, challenges are what Dana eats for breakfast. And her buffet table of New York experiences are helping her move to the front of the line.
“I just sold an apartment to Oscar De La Renta,” she tells me. “He got an apartment for his son in SoHo. It’s a real honor to work with somebody of that celebrity status.”
To boot, she is showing off a little ol’ place in the Trump World Plaza (845 United Nations Plaza). Like most of the places Dana shows, this one is not your average Craigslister.
She says, “When Trump built this building, he wanted to create luxury residences that resemble five-star hotels. This unit has one of the most beautiful skyline views in Manhattan. It’s on the forty-first floor and over 2,000 square feet. You really see everything from the Empire State building to the Chrysler Building to the entire East River. Everything about it is just high quality.
“This owner took the liberty to redo everything in the apartment. He completely renovated the floors, with new counters and cabinets in the kitchen. There is new custom ceiling lighting and a TV media room that is spectacular. He built his own media center within the apartment. It kind of creates a live-work situation, so it’s perfect for somebody who wants to work from home and needs an office space, or somebody who wants to entertain. It’s really cool for entertaining.”
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“It’s on the market for $3.45 million,” she says. “It’s for rent, furnished, at $17,000 a month.”
Her clientele – the fabulazzi who live this life, are – let’s say – unique in their tastes and demands, but our girl Dana comes fully equipped to meet those heady requirements.
“I think a modeling and acting background really helps because you are constantly around those designers and entertainment people,” she says. “You’re of the same world, so it’s easy to communicate what type of apartments they are looking for, what community they want to live in and what other artists they want to be surrounded by.
“It’s been really interesting for me personally because I come from an entertainment background. I was with Ford [Models] for many years and then I moved into acting. The entertainment world was kind of easy to parlay into real estate because you have to have that connection with people. Your relationships are really important. It’s still about presenting and showing. It’s was really a nice transition to go into a career with that type of background. I work with a lot of film people and a lot of actors. I have my clients now as people that I have met while working in entertainment.”
Of course, one more "e" word plays heavily into Dana’s sales goals: economy. However, she still feels that she’s in the right place at the right time.
“The luxury market is one of the markets that hasn’t been as affected,” she says. “The economy is in an interesting time. We’re in a recession, but the investors who do have money are able to get a lot of property at these great prices. There is a lot of opportunity because a lot of people need to sell their apartments. It creates this mass availability of inventory. The people who can afford it are often overseas investors. The high-end luxury market is the one that is still moving, and it kind of keeps everything else floating.”
In the meantime, Dana keeps moving and floating among the penthouses, keeping that high-end world turning. Despite the frantic pace of her business, she still takes time to marvel.
“The best thing about working in New York real estate is seeing the architecture up close,” she says. "The history of Manhattan is so interesting, so fascinating. You see everything from landmark buildings to new developments that are just beyond your wildest dreams. You see architectural breakthroughs and all of these hidden gems that nobody gets to see. When you see how some people live like, it’s really inspiring.”