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Five Real Estate Publications Get Thumbs Up From Agents

05/06/2011, By Katrina Mendolera

Five real estate publications get thumbs up from agents

May 6, 2011 by Katrina  
Filed under Media Blog


may9_pageheaderAlthough the real estate market has had its ups and downs, it is a constant as properties are bought, sold and built. Since the Vocus database provides information on hundreds of outlets dedicated to the topic of real estate, we asked a few real estate agents to name their favorite go-to publications. All but one of the five listed below are online, so for PR pros in the industry looking for online publications to pitch, here are a select few to get started.

The Real Deal: This magazine appears to be one of the more popular publications among real estate agents. Published monthly in print and updated regularly online, The Real Deal provides a broad view of what is happening in the New York City real estate market, and includes features on New York residential and commercial real estate. “I just think they are pretty innovative in their approach,” said Edward Longley, senior vice president of City Connections Realty, in an email interview. “It is newer and fresher than some of the older publications. Believe it or not, the fact that they have color photos makes it fun to read. Plus, there are a lot of good articles on brokers and they are fairly accurate.”

Realty Times: Offering the latest news, advice and market conditions, this online resource also features a daily news video broadcast. “I love the state-to-state market conditions and informative news; it really is helpful when assisting investors and for vacation properties,” said Chantay Bridges, senior real estate specialist for Los Angeles-based Clear Choice Realty & Associates, in an email interview. “They offer webcasts, marketing tools and newsletters that provide realtors more choices and selections. I enjoy the articles with buyer, seller, investor resources; they’re very expansive to even include green housing tips.”

BrickUnderground: This picture-heavy blog offers the latest on how to buy, sell, rent and live in New York City apartments. Out of the eight to 10 real estate-related publications Michael Signet, director of sales at New York City-based Bond New York, reads per day, Brickunderground is his favorite. “What makes it special is that it’s not about the typical statistics, trends and market conditions. It’s more about the day-to-day issues that most homebuyers, home owners and home sellers deal with,” he said in an email interview. “It’s extremely well written, it’s funny at times, it’s creative and it’s the kind of publication that you can always find an interesting ‘cocktail party conversation piece.’” Curbed features the latest neighborhoods, housing and real estate in cities across the country, including New York, San Francisco, Los Angeles, Seattle, Chicago, Washington, D.C., and the Hamptons. The news covered on the respective Curbed editions tends toward sales and rental prices, celebrity deals, new developments, amusing broker stories, hot restaurants and neighborhood gossip. “Curbed is a good read because it has a unique way of being able to mix stories about real estate news, factual information, as well as stories that put a smile on your face, such as a piece they did about a tiny little apartment … something like 100 square feet,” said Signet. “I also find the writing style of Curbed to be a bit edgy, which I also like.”

Agent Genius: This online real estate interest publication provides industry news and tech news, as well as the latest marketing and social media news. It also offers analysis of market conditions and the real estate industry. “My favorite here is the new advancements in technology. Agent Genius shares with you the latest in our industry and how to utilize it in your business,” said Bridges. “They offer top stories, headliners and news flashes. The social media tidbits are great and informative. They have training tools for realtors that help to make our jobs simpler.”

Katrina M. Mendolera

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