Licensed New York City real estate broker

Bond New York in the press

For all press inquiries please contact Kelly Kreth, Kreth Communications, 201 417 8691,

The Happy Home Marketer

06/01/2011, By Katherine Clarke

The happy home marketer

Editor turned agent releases home-décor book June 01, 2011 02:00PM

"The Happy Home Project"
Jean Nayar had been a design editor and writer for more than 25 years when she decided to transition into real estate. A few months ago, she became an agent at residential brokerage Bond New York.

"Print was beginning to implode," explained Nayar, a Minnesota native who has lived in New York City for 26 years. "It was my cue to make a move."

She hasn't entirely abandoned writing, however, and this June marks the release of her ninth home-design book, "The Happy Home Project: A Practical Guide to Adding Style and Substance to Your Home," published by Hachette Filipacchi. (Nayar was previously editor in chief of a group of special-interest magazines on home décor and remodeling, also published by Hachette Filipacchi.)

The book was inspired, she said, by the journey of Julie Powell, the blogger whose "Julie/Julia" cooking project was portrayed in the recent film "Julie & Julia."

The book documents Nayar's one-year mission to improve her Battery Park City apartment after making a wish list of changes, some modest and others more extensive.

"I wanted to explore some of the ideas I'd gathered over the years, and take them for a test drive in my own home," she said.

Primarily, Nayar reconfigured her kitchen to add storage and incorporate more streamlined and eco-friendly appliances. She also included spiritual ideas from the ancient Asian art of feng shui. "There is a heavy green-design focus in the book," she said, "and the emotional component is something you won't find in most design books."

The project is about making a home look good, but "more important, feel good," she added.

At Bond, Nayar relishes the opportunity to put her design acumen and knowledge of eco-friendly products to good use, helping sellers stage their apartments to appeal to potential buyers. "I know what will appeal to the basic common denominator [of New York buyers]," Nayar said.

She chose Bond because she views it as a creative and open organization. "I feel they're nimble," she said. "You have direct access to the management. You don't get lost as an agent in their firm."

Nayar did her first deal recently, finding a tenant for a two-bedroom apartment near her Battery Park City home. She's now marketing an Upper West Side co-op for $925,000, and time will tell whether her success is, er, sustainable.

Union Square
853 Broadway, 15th Floor
New York, NY 10003
Columbus Circle
1776 Broadway, 2nd Floor
New York, NY 10019
Upper East Side
1500 Second Avenue
New York, NY 10075
64 West 21st Street
New York, NY 10010
Corporate HQ
1776 Broadway, 19th Floor
New York, NY 10019
Like BOND New York on Facebook Follow BOND New York on Twitter Read BOND New York's Blog Plus One BOND New York on Google Join BOND New York on LinkedIn View BOND New York's photos on Instagram View BOND New York's photos on Pinterest
- Equal Housing Oppurtunity -
Real Estate Website by RealtyMX™

Know your New York City neighborhoods.

Part of choosing a new NYC apartment, condo, coop, or house is to choose the right location that suits you best. Every NYC neighborhood is like its own world with each having its own particular features and peculiarities. In New York City, you have a tremendously broad choice of these individually unique areas to live in, so we suggest that you pay attention to the details of each NYC neighborhood. Use our New York neighborhood guide for location information, area descriptions, and more.

Bond New York is the bond between you and your next home.

Get to know us -- and we'll get you to know the best deals for Manhattan & NYC apartments, the New York City real estate market, and most importantly, your new home. Read about us, our agent and management profiles, and press articles to understand how professionally committed and dedicated we are to the industry and to our clients and customers.

All information presented on this site regarding real property, for sale, purchase, rental and/or financing is from sources deemed reliable. No warranty or representation is made as to the accuracy thereof and same is submitted subject to errors, omissions, change of price, rentals or other conditions, prior sale, lease or financing or withdrawal without notice. Note: All dimensions and square footage are approximate for the most exact dimensions and square footage please hire your own architect or engineer.