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BOND New York Creates, Implements Key Tracking System

06/24/2011, By Betsy Kraat

BOND New York Creates, Implements Key Tracking System Posted By Betsy Kraat

NEW YORK, NY--BOND New York, a NYC residential rentals and sales brokerage, has announced the creation and implementation of “KEY TRACK”, a bar coded key tagging and tracking system at its 1776 Broadway location.

The “KEY TRACK” program, developed by BOND in response to agents’ and landlords’ requests to make keys more readily available and create better accountability for their whereabouts, has made it more efficient and effective for agents to acquire keys to rental apartments they want to show, keep track of those keys, and helps landlords and tenants with building privacy and security.

Each key is given a unique barcode, kept in a secure cabinet under camera surveillance, and the key codes are uploaded into Bond’s proprietary database, Bentley. Keys are then swiped out on a barcode reader by agents.

When an agent wants to track a key to a particular building and unit, all they need to do is search the BOND database for that key’s computer code and the agent can see in real time who has checked it out. That person’s cell phone number is highlighted on the computerized listing report so anyone needing that key can call immediately to ascertain where it is and when it will be returned. In addition, after one hour, the Rentals Manager is made aware by automated computer update that the keys have been out too long so the manager may be proactive in getting them back quickly. In addition, a computer-generated message is sent to the agent with the keys after one hour to remind him/her to return the keys to the office.

“Access to apartments is the most important aspect of the [rental] brokerage business especially in today’s low-vacancy environment. Having tight inventory tracking controls on our keys allows us to be more efficient than our competitors by eliminating lost and missing keys. We also provide landlords and tenants an added layer of privacy and protection,” explains Noah Freedman, co-founder, BOND New York. “The old way of handling keys using only a sign-out book lead to lots of confusion and people forgetting to sign keys in and out. In addition, most firms assign a person to be in charge of key tracking. The listing fee the tracker is paid comes directly out of agents' pay. We are leveraging technology to save our agents money thereby increasing their earnings; it is a top priority for us. As far as I am aware of no other broker in the New York market is doing this.”

“KEY TRACK” has been implemented fully at BOND’s Columbus Circle location and the firm is currently rolling it out at their Soho and Upper East Side locations.

In addition to privacy and efficiency, BOND is also committed to being as sustainable and environmentally conscious as possible. This program eliminates paper waste and also frees up office administrators to better assist clients and agents.

BOND New York

Union Square
853 Broadway, 15th Floor
New York, NY 10003
Columbus Circle
1776 Broadway, 2nd Floor
New York, NY 10019
Upper East Side
1500 Second Avenue
New York, NY 10075
64 West 21st Street
New York, NY 10010
Corporate HQ
1776 Broadway, 19th Floor
New York, NY 10019
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