Colby Sambrotto, a founder and former chief operating officer of, a large website for owner sales, spent six months trying to sell his condominium himself through online listings and classified ads, before turning over the listing of the 2,000-square-foot apartment to a broker.

The broker, Jesse Buckler, who is with Bond of New York, said he told the seller the apartment in the Lion’s Head building in New York City was priced too low and wasn’t drawing the right buyers.

By May, it went into contract, he said, after attracting multiple offers. It closed in the last few days for $150,000 more than the original asking price.

Details in the Wall Street Journal.

There are certain situations where one can sell a property themselves, but generally “listed” properties sell faster and for more money.