Licensed New York City real estate broker

Bond New York in the press

For all press inquiries please contact Kelly Kreth, Kreth Communications, 201 417 8691,

Should Agents Be Given Extra Perks to Sell Homes?

10/17/2007, By
In a drive to attract home buyers in today’s sluggish real-estate market, home sellers are offering real-estate agents incentives — including gift cards and cash bonuses — to show homes, says MarketWatch’s Amy Hoak in this recent article.

The hope is that such incentives will get real-estate agents to favor certain homes — critical in markets flooded with unsold properties.

One builder, for example, recently offered a $5,000 American Express gift card to agents in exchange for a buyer who signed a contract on a Long Island City, N.Y., condominium, according to Noah Freedman, a principal with the brokerage firm Bond New York Real Estate, who is quoted in Ms. Hoak’s story.

Ms. Hoak notes that agents are not obligated to disclose perks and that such incentives won’t necessarily speed a sale. “You can’t make someone buy something because you’re going to get an AmEx card,” Mr. Freedman says in the article.

Readers: do you think offering incentives to real-estate agents can speed a sale? Are such incentives necessary? Is offering such perks ethical, and should agents be required to disclose such bonuses to prospective home buyers? — Lauren Baier Kim

Union Square
853 Broadway, 15th Floor
New York, NY 10003
Columbus Circle
1776 Broadway, 2nd Floor
New York, NY 10019
Upper East Side
1500 Second Avenue
New York, NY 10075
64 West 21st Street
New York, NY 10010
Corporate HQ
1776 Broadway, 19th Floor
New York, NY 10019
Like BOND New York on Facebook Follow BOND New York on Twitter Read BOND New York's Blog Plus One BOND New York on Google Join BOND New York on LinkedIn View BOND New York's photos on Instagram View BOND New York's photos on Pinterest
- Equal Housing Oppurtunity -
Real Estate Website by RealtyMX™

Know your New York City neighborhoods.

Part of choosing a new NYC apartment, condo, coop, or house is to choose the right location that suits you best. Every NYC neighborhood is like its own world with each having its own particular features and peculiarities. In New York City, you have a tremendously broad choice of these individually unique areas to live in, so we suggest that you pay attention to the details of each NYC neighborhood. Use our New York neighborhood guide for location information, area descriptions, and more.

Bond New York is the bond between you and your next home.

Get to know us -- and we'll get you to know the best deals for Manhattan & NYC apartments, the New York City real estate market, and most importantly, your new home. Read about us, our agent and management profiles, and press articles to understand how professionally committed and dedicated we are to the industry and to our clients and customers.

All information presented on this site regarding real property, for sale, purchase, rental and/or financing is from sources deemed reliable. No warranty or representation is made as to the accuracy thereof and same is submitted subject to errors, omissions, change of price, rentals or other conditions, prior sale, lease or financing or withdrawal without notice. Note: All dimensions and square footage are approximate for the most exact dimensions and square footage please hire your own architect or engineer.