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Bond New York Names Fernanda Forman
New York (Dec. 5, 2007)—Bond New York has announced the hiring of Fernanda Forman as Managing Director.In her new position, Forman will oversee the company’s staff recruiting and training, market research, on-site office management, pricing and will help create and launch the firm’s new Property Marketing Division.In her previous position, Forman worked as Director of Residential Marketing at Starwood Hotels and Resorts Worldwide where she marketed 14 five-star mixed-use hotel projects around the world.Prior to this, Forman was executive vice president of Real Estate Sales and Leasing for the venerable Essex House Hotel for almost 20 years.“Fernanda Forman is one of the most highly-qualified real estate professionals in New York City, with marketing expertise that encompasses local, national and international projects,” said Bruno Riccotti, co-founder of Bond New York.“By employing both traditional and nontraditional marketing and selling techniques, she has earned an impeccable reputation among developers as a results-oriented sales executive.”“After meeting Bruno and Noah I was instantly engrossed in Bond’s energy, passion and broad company vision,” said Forman. “They trust my direction with the new Property Marketing Division and will allow me to take marketing to a new level in this fundamental real estate market.”Forman’s experience, combined with a vast knowledge of sales, rentals, on-site office management, new project development and lifestyle event marketing makes her a uniquely qualified real estate marketing professional. Bond New Yorkis the sixth-largest real estate brokerage firm and the largest independently owned, fastest growing, real estate agency in New York City. Bond New York is a full-service, team-oriented, high-energy brokerage firm specializing in sales and rentals with five offices city-wide and a staff of over 300 licensed New York City real estate agents.
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