Kianna Choi

Kianna Choi

Licensed Real Estate Associate Broker

As a Manhattan homeowner and investor herself, Kianna has the experience and skills to help you achieve her client’s goals. Kianna’s depth of personal experiences and wealth of professional successes give her clients an advantage that no one else in the field can offer. She is truly unique.

In today’s real estate market, you need every advantage. Kianna has a proven track record of successful investments. She currently owns property in New York City, Chicago, London and Dubai. Kianna has helped many buyers and investors find the perfect property.

In addition to her extensive experience in real estate, Kianna is a licensed attorney who has represented Fortune 500 companies at top law firms for over eight years. Her gifted problem solving skills, sharp business acumen, and effective negotiations skills are tools Kianna uses every day to her client’s advantage.

Kianna’s core values of personal excellence, honesty and hard-work stem from her Mid-West upbringing. After graduating with honors from high school, Kianna earned her Bachelors of Arts from New York University, double majoring in Political Science and Art History. Kianna continued to excel at the Loyola University of Chicago, School of Law earning numerous academic accolades. Her blend of worldly sophistication and solid confidence has been the bedrock of her many successes in work and in life.

Kianna is a member of Real Estate Board of New York. She happily lives in the Financial District. Kianna pursues each chapter of her life with vigor that has resulted in success.

Whether buying, selling, renting, or investing, entrust Kianna with your real estate needs.

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Sold Listings

Address Type Beds Baths Price Date
310 E 46TH ST., #4V Condop 1 1 $845,000 05/2019
310 East 46th Street, #24U Condop 1 1 $640,000 08/2015
111 Fulton Street, #420 Apartment Studio 1 $699,000 09/2014
343 4TH AVE., #8C Condo 3 2 $980,000 12/2013
88 Greenwich Street, #327 Condo Studio 1 $530,000 06/2013
15 Broad Street, #2004 Condo Studio 1 $1,050,000 10/2012
333 East 45th Street, #12F Apartment 1 1 $618,000 09/2012
310 E 46TH ST., #24U Condop 1 1 $525,000 09/2012
310 E 46TH ST., #4V Condop 2 1 $699,000 08/2012
165 W 66TH ST., #7T Coop Studio 1 $310,000 06/2012
88 Greenwich Street, #414 Condo Studio 1 $578,000 02/2012
200 E 24th Street, #203 Coop Studio 1 $439,000 02/2012
99 John Street, #518 Apartment 1 1 $695,000 08/2011
99 John Street, #1703 Apartment 2 2 $1,279,000 04/2012
206 21ST ST., #3B Condo 2 1.5 $380,000 04/2012
99 John Street, #1807 Apartment 1 1 $749,000 03/2012

Rented Listings

Address Type Beds Baths Price Date
1 HANSON PLACE, #16J Apartment 2 2 $5,500 08/2017
88 Greenwich Street, #414 Condo 1 1 $3,000 09/2013
1 HANSON PLACE, #16J Apartment 2 2 $5,000 09/2013
171 East 84th Street, #7e Apartment 1 1 $3,200 12/2015
892 Bergen Street, #7a Apartment 2 2 $3,300 11/2015
591 WASHINGTON Avenue, #301 Condo 2 2 $3,900 03/2015
150 MYRTLE AVE., #2207 Condo 1 1 $2,800 04/2014
20 Exchange Place, #1619 Apartment 1 1 $3,500 11/2012
10 Barclay Street, #34a Apartment 1 1 $4,195 09/2011
April 2014 by Jody & Marisa L. , They were dedicated, supportive and really listened to what our needs were.
In 2013, my husband and I were interested in buying an apartment in NYC. We started working with Kianna and Hauke shortly after beginning our search. Throughout the process, my husband and I had to adjust our expectations on neighborhood and types of apartments we could seek out. Kianna and Hauke were amazing during this process. They were flexible, adaptable and had great insight into what we would and wouldn''t like. They were dedicated, supportive and really listened to what our needs were. During contract negotiations they were tenacious and really had our best interest at hand. They were always accessible and while Kianna and Hauke have their individual strengths, together they are an absolute powerhouse.

After spending so much time with the both of them, I can honestly say that they ended up being more than our brokers, but our friends as well. I''d highly recommend working with Kianna and Hauke for anyone trying to buy in New York.

March 2014
Finding an apartment in New York City is an amazingly daunting task, especially when the inventory is limited in the price point that we were looking for. Kianna listened to our needs and concerns at every step of the way. She diligently pursued listings for us and exemplified extreme professionalism. She was always courteous, diligent and punctual, which is so important when viewing an apartment can occur in the middle of a workday! Most importantly, she did not shy away from expressing her opinions based upon your needs. Unlike most agents who give you non-answers to your questions, she gave you honest answers based upon her experiences and your needs. She is extremely knowledgeable about real estate in New York and she did not shy away from letting us know that something was overpriced and to walk away. We cannot say enough good things about Kianna and highly recommend her without hesitation.

February 2012 by M. Freni
I have learned while working with Kianna as a gregarious personality and a quick-thinking, creative, and versatile nature, she understands her potential buyer by listening to their specific needs and her quick answer with some interesting creative options. Clearly an out-of-the-box thinker and focused on results. I recommend to use her knowledge as broker and advisor.

February 2012 by E.F.
Kianna Choi has been hugely instrumental in my first purchase of residential real estate, a condominium at 88 Greenwich Street in Lower Manhattan.
Her role has been an all-encompassing one, from guiding me through choices of properties in my price range to an informed selection, to recommending mortgage and legal specialists to take me through the mortgage application and approval process, and finally now to marketing the unit in order to attract a tenant. I do not doubt for a minute that her oversight of this transaction to its conclusion, despite the large handicap of my living in Europe and being able to participate in activities only remotely, is the reason why it has happened at all.
It is apparent that Kianna is a dedicated professional at her job and I would recommend her as a partner to anyone considering entering the real estate market in New York.

February 2012 by R.P.
The personal attention that I received from Kianna, her vast knowledge of the New York City real estate market, and her meticulous attention to detail made the daunting task of purchasing my first home stress-free. Her preparation and research helped to minimize the time I spent looking for an apartment that matched all of my needs. Once I found the apartment that I was looking for, Kianna thoroughly explained each step of the purchasing process, including the closing process, where her experience as an attorney proved to be invaluable. I highly recommend Kianna without hesitation. Thanks Kianna!

September 2011 by M. Kwok
Kianna Choi is one of the most professional and diligent real estate agents I’ve worked with. I was searching for an investment property in Manhattan and met her through a real estate ad. Kianna’s promptness and professionalism immediately set her apart from all the other agents I had worked with in the past. She is always on time to the scheduled appointments, and she always comes prepared with a wealth of information on the property to help you with your decision-making. Kianna extends her services to her clients even after the closing; she offered to go furniture shopping with me to furnish the apartment for rental!

Today’s real estate market calls for more than an agent who just shows up and expects to make a sale. Kianna truly puts in the time and hard work to help her clients find the right property and close the deal.

I would highly recommend Kianna to my friends, colleagues and clients.

August 2011 by T. Beeton
We met Kianna Choi through mutual business associates at USTrust Bank and engaged her to list and sell our apartment on East 79th Street . She was delightful, organized, punctual and absolutely professional right from the start. After many years of buying and selling homes she performed the best of any individual we''ve met. Kianna not only found a qualified buyer quickly she handled every detail of the paperwork and last minute requests graciously and efficiently. We could not be more impressed or pleased with our experience with Kianna.

August 2011 by C. Thompson
Kianna is the most knowledgeable, well networked, and classiest broker I have met in New York City. I interviewed four brokers to purchase a condo in the Financial District, and Kianna quickly separated herself from the other three. My experience with her was excellent from start to close. She was promptly on time for our walk throughs, well prepared, and had existing relationships with each building's broker. She was willing to attend any meeting throughout the process and sat with me during the two closing. Her service and communication are exceptional, and she ensures you feel like an important client. I would confidently recommend her to any friends or family.

NY Mag

Published 09/23/2013 - By Live Where They Lived

Live Where They Lived


Tommy Tune
Where: 50 East 89th Street.
What: A three-bedroom, three-and-a-half-bath in a co-op with a fitness center, roof deck, and valet parking.
Asking price: $12.89 million.
Agent: Kianna Choi, Bond New York.



When the current owners first toured this apartment, they didn’t think much of the fact that the countertops were custom-built for a very tall person or that the lower level was set up like a dance studio. It wasn’t until closing that they learned the seller was Tommy Tune, the six-foot-six-inch Broadway director, choreographer, and performer who won nine Tonys and lived here for two decades before moving to another penthouse on East 52nd Street. The sellers say the neighbors still speak of Tune’s legendary parties, which drew the likes of Lauren Bacall and Twiggy. Every Halloween, he handed out balloons to the building’s trick-or-treaters.

DNAinfo New York

Published 07/12/2013 - By Open House Agenda: Three Apartments to Hit This Weekend


Open House Agenda: Three Apartments to Hit This Weekend

By Donna M. Airoldi on July 12, 2013 7:40am | Updated 3 hrs ago


Open House Insider - July 10
Open House Insider - July 10

960 Sterling Place, Apt. 4G, Crown Heights, Brooklyn

2 Bedrooms/1 Bath


1,300 square feet


Maintenance: $905/month

Open Houses: Friday, July 12, 11 to 11:15 a.m.; Sunday, July 14, noon to 1 p.m.

Lowdown: For buyers on a budget, this pre-war two-bedroom co-op — with original hardwood floors, oak kitchen cabinets, and north, south and west exposures — in the historic section of Crown Heights is worth a look.

Although the bedrooms are on the small side, that’s not a deal breaker given the ample closets, layout with a large foyer and two dining spaces, and windows in the bathroom and kitchen dining area.

Location: The apartment is located north of Eastern Parkway between New York and Brooklyn avenues. The Brooklyn Children’s Museum and the Jewish Children’s Museum are each less than a 10-minute walk away. The Brooklyn Museum and Brooklyn Botanic Gardens are about a mile west, and Franklin Avenue, with its increasing number of new restaurants and shops, is four blocks away.

Why put it on your open house calendar? For a spacious property in a neighborhood that has been on the gentrification map for a couple years already, it’s a bargain at roughly $327 a square foot.

343 Fourth Ave., Apt. 8C, Park Slope, Brooklyn

3 Bedrooms/2 Baths


1,150 square feet


CC + Taxes: $785/month

Open House: Sunday, July 14, 2:30 to 4 p.m.

Lowdown: Highly desirable apartments often end up as “best and final” offerings in a tight real estate market like Brooklyn’s. But that’s not the case for this three-bedroom condo in family-friendly Park Slope.

“It has created a sense of relief among buyers to not feel pressured to make a blind offer," said Bond New York broker Kianna Choi.

With a "best and final" process, agents typically show apartments for one week, then announce they are receiving “best and final” bids by a certain day. Buyers are given only one shot to place the winning bid. There is no negotiation, guidance from the listing agent or perspective on what’s market value or not, Choi explained.

“They are expected to throw as much money on the table in one shot, ‘blindly,’” Choi said. “To some, ‘best and final’ seems like gambling.”

Though no apartment is a sure bet, there are several selling points to this renovated corner unit: south and east exposures, a private balcony, in-unit laundry, eat-in kitchen, wide-plank maple wood flooring and custom-built closets.

Location: The apartment is in a large residential building between Third and Fifth streets next to Washington Park. It is between the Union Street and Ninth Street R train stations and one block from the popular William Alexander Middle School 51, which has a strong arts program and is launching a French dual-language program in the fall.

Why put it on your open house calendar? No need to “gamble” on this amenity-packed condo or feel pressured to make an uninformed bid.

Interested buyers need to RSVP to Choi via email [email protected] to be put on the open house guest list.

252 W. 17th St., Apt. 9A, Chelsea

2 Bedrooms/2 Baths


1,200 square feet

$1.9 million

CC + Taxes: $1,816

Open House: Sunday, July 14, 11:30 a.m. to 1 p.m.

Lowdown: Owning a penthouse loft is the ultimate in city living, especially when it has a big roof deck and soaring 16-foot ceilings.

The home has a wood-burning fireplace in the living room and a 300-square-foot private roof terrace that opens onto an additional 300 square feet of common roof, Corcoran broker Adam Hignite said.

“The living room has open views of the Freedom Tower to the south, and the roof has views of the heart of Chelsea to the north and west.”

In addition to two bedrooms on the main floor, there’s an upstairs loft that can be converted to a third bedroom or used as an office or study. There’s a washer and dryer in the unit, the kitchen was recently renovated with maple cabinets and the building (constructed in 1985) is pet-friendly.

Location: Though Chelsea is increasingly busy — with the popular High Line, several new restaurants and shops, and the west side art gallery and club scenes — the apartment is on a quiet street. It's also close to express subway stations on 14th Street.

Why put it on your open house calendar? If it’s within your budget, it appears to be an apartment with the sum of its features greater than its parts.


Published 07/09/2013 - By Condo of the Day


Condo of the Day: 343 4th Avenue, #8C

A three-bedroom in Park Slope for under a million bucks? Yes, it’s possible. It requires going to 4th Avenue, in this case 343 4th Avenue, but it can be done. This eighth-floor pad has nice light and views as well as a balcony, though two of the bedrooms are definitely on the smallish side. The common charges of $785 are low, though, and there’s a 24-hour doorman so we suspect there will be interest at the asking price of $980,000.

The New York Observer

Published 05/16/2013 - By Turn On, Tune In, Drop $14 M. On an UES Penthouse


Turn On, Tune In, Drop $14 M. On an UES Penthouse

We're more than a little jealous of the views.

We’re more than a little jealous of the views.

The Park Regis at 50 East 89th Streetisn’t what normally comes to mind when one thinks of $14 million penthouses. Built in 1974, it lacks the classical prewar touches of its Park and Fifth Avenue neighbors, and the standard unit sizes range from studios to two-bedrooms—not quite the palatial spreads that one expects from an eight-digit Upper East Side tower.

But what it lacks in outward beauty, the co-op makes up for with its interior and its views. Perched on the 32nd and 33rd floors, the unit has jaw-dropping views of Central Park, with just enough city in the frame to give it a Manhattan flavor (“Located in historic Carnegie Hill, The Park Regis offers the atmosphere of a small town,” the building description claims—unconvincingly, if you ask us, the UES being one of America’s densest neighborhoods), but not so much that you can’t make out every feature in the park. The Central Park Reservoir is especially prominent. The grand prewar apartments on Fifth and Park may have stately exteriors, but they generally top out at around half the height of the Park Regis.

tommytuneThe interior views aren’t half bad, either. The previous owner, Broadway legend Tommy Tune, combined a penthouse unit with the apartment downstairs. He then sold it for $6 million to its current owners and would-be sellers, Julia Kim and Stephen Rushmore, decamping to a magical tower apartment on the Far East Side.

The couple gave the apartment about as much attention as you could possibly ask for, with Ms. Kim quitting her banking job to spend all her time renovating the unit (terrace by Luciano Giubbilei, furniture by David Suterland, chandelier inspired by Dale Chihuly), according to a New York Times write-up back in 2007.

And the renovation appears to have paid off. The unit was featured in a coffee table book, which then caught the eye of Nieman Marcus, who sent a small army of people to do their fall shoot at the apartment a few weeks ago, according to broker Kianna Choi with Bond New York. We assume that Ms. Kim and Mr. Rushmore—who appear to be quite the clotheshounds from the look of their massive, customized closet—were thrilled.

The New York Post

Published 05/14/2013 - By Top View


Top View

  • Last Updated: 7:52 PM, May 14, 2013
  • Posted: 4:35 PM, May 14, 2013

Gamut Photos Inc.



When your terrace alone dwarfs Manhattan’s average apartment, it’s good to be home. What makes home even better at this three-bedroom, 3 1/2-bathroom penthouse duplex atop 50 E. 89th St. is that the 1,450-square-foot wraparound terrace in question lets you look down upon springtime in Central Park (and you thought it’d never come), while still managing to sneak in ganders of the city’s southern skyline and the East River. The eye candy alone excuses the $14 million price tag — but the 3,200-square-foot residence also has en-suite marble bathrooms, a Murano glass chandelier and a Boffi kitchen as custom as it is open, rocking Miele, Sub-Zero and Gaggenau appliances. What’s that — you want more terrace talk? OK, it’s designed by Italian landscaping specialist Luciano Giubbilei and furnished with David Sutherland pieces from London.

Agent: Kianna Choi, Bond New York, 212-792-9289

Luxury Listings NYC

Published 05/07/2013 - By NYC's Premier Properties



Published 03/28/2013 - By Financial Districit Specialist



The New York Post

Published 02/06/2013 - By Dressed to Impress


Dressed to impress

NYC’s power players are well-suited when it comes to office style

  • Last Updated: 11:16 AM, February 6, 2013
  • Posted: 11:21 PM, February 3, 2013

Current trends, meanwhile, infiltrate the more creative departments. “If I’m not rocking my Isabel Marant Bekket sneakers, I’ll wear a pair of Alaïa heels or Christian Louboutins,” says Dotty Giordano, a group manager who represents lifestyle clients. Giordano’s posh primping includes a high-low mix of leather pants, Fruit of the Loom tees by Leslie Fremar and an oversize Ferragamo bag — plus one final flourish: “I wear Cleopatra by Tocca,” says the 34-year-old of her signature scent. “Your personal style is really your brand, and fragrance is an important part of that.”

STYLE WITH ASMILE: Bell captain Va ughn Davis describes his look as “English gentleman.”
Ayo Akinsete (left), director of front desk operationsSuit: SuitsupplyShirt: Alexander NashTie: The Tie BarCuff links: The Tie BarAmanda Loring (center), manager and assistant buyer at Safira boutiqueTank: Enza CostaJacket: IRO PhoebeNecklace: Zaafar JewelryVaughn Davis (right), bell captainPants and shirt: H&MSweater: HartfordBlazer: Windsor CustomBowtie: The Tie BarPocket square: Alexander Nash
Astrid Stawiarz (2)
Ayo Akinsete (left), director of front desk operationsSuit: SuitsupplyShirt: Alexander NashTie: The Tie BarCuff links: The Tie BarAmanda Loring (center), manager and assistant buyer at Safira boutiqueTank: Enza CostaJacket: IRO PhoebeNecklace: Zaafar JewelryVaughn Davis (right), bell captainPants and shirt: H&MSweater: HartfordBlazer: Windsor CustomBowtie: The Tie BarPocket square: Alexander Nash


* StyleCaster

Amid a sea of Celine handbags, Rachel Comey kicks and threads from Opening Ceremony, anything goes at StyleCaster, a Flatiron online media company with a slate of fashion, beauty and lifestyle sites. “The unfortunate truth in the style industry is that we really do judge you when you walk in door by what you’re wearing,” says Laurel Pinson, the 32-year-old editor in chief. “We don’t judge you by the labels you’re wearing, but we do judge you by how much personality is put into your outfit.”

With that in mind, Pinson’s look is relaxed yet very much on-trend. “I’ll wear ripped jeans and a Lanvin knit top that I got off the Outnet,” she says, stressing she often scores designer pieces at a discount online and at sample sales.

“There’s a little bit of a responsibility to buy into the industry that we’re a part of,” says president David Goldberg, 29, who co-founded the company in 2009 and oversees 50 employees. Bespoke suits, khakis by Velour and anything Ralph Lauren — like his boots — are personal favorites, though you won’t catch him scoffing at those who match stripes with plaid. “Even if you try something and it doesn’t work, people will still appreciate the fact that you tried,” he says.


* BOND New York

Ties, button-downs and dress shoes are standard at Bond Realty, which employs 500 agents across six NYC offices.

For Kianna Choi, a vice president and associate broker, Reiss and Karen Millen frocks fit the bill, and she mixes in pieces from Zara. Favoring classic silhouettes over trendy togs, Choi shops with her house-hopping schedule in mind. “The key piece is really your outerwear,” says the 39-year-old. “I’m not taking off my coat every single time I go into an apartment, so that’s the first impression that clients will have of my appearance.” A fan of 3- to 5-inch heels, Choi owns several pairs of Guess shoes, which she says are surprisingly easy to run around in due to their platforms and chunky heels. “Stilettos are a nightmare when you’re walking on cobblestone or trying to navigate the streets for any lengthy period of time,” she warns.

Though Choi skips big earrings (they tend to interfere with phone calls), she enjoys bold necklaces and says a great bag is crucial for schlepping around her mobile office. Her Tory Burch tote holds all the agent essentials: an iPad, a notebook and her cellphone.


* Gerstein Fisher

One of few industries that hasn’t let casual Friday seep into earlier days of the week, the aesthetic at most finance companies continues to be fairly buttoned-up. “The norm is to dress conservatively, meaning a lot of structured clothing,” says Dalya Inhaber, a client service specialist. A traditionally male-dominated field, suits abound at the 20-year-old investment advisory company’s Midtown office. “[We’re] trying to convey trustworthiness, professionalism and attention to detail,” Inhaber says. There is some leeway to have fun with style though, as shift dresses, pops of color and accessories are also suitable.

The New York Times

Published 11/01/2012 - By A Goal of $1,000 a Square Foot (or Less)

The New York Times - A Goal of $1000 a Square Foot (or Less) - November 1, 2012

The New York Post

Published 10/24/2012 - By Just Sold!

Just sold!

The latest info about recent sales - in your backyard and beyond

  • Last Updated: 11:11 PM, October 31, 2012
  • Posted: 9:54 PM, October 24, 2012


FIDI $1,238,000

99 John St.

Two-bedroom, two-bath condo, 1,264 square feet, with windowed kitchen, dining area, renovated marble baths, washer/dryer and central AC; building features doorman, roof deck, gym, party room, storage and live-in super. Common charges $733, taxes $80. Asking price $1,279,000, on market seven weeks. Broker: Kianna Choi, Bond New York

MURRAY HILL $235,000

234 E. 35th St.

Studio co-op in a brownstone, 300 square feet, with 10-foot ceilings, sleeping loft, renovated pullman kitchen and wall of windows; building features courtyard. Maintenance $538, 47 percent tax-deductible. Brokers: Sandu Calinescu, Citi Habitats and Debbie Baum, The Corcoran Group


UPPER EAST SIDE $3,800,000

120 E. 87th St.

Three-bedroom, three-bath duplex condo, 2,000 square feet, with entry foyer, renovated eat-in kitchen, renovated marble bath, library, home office, washer/dryer, digital music system with surround sound and East River views; building features doorman, roof deck, gym, pool, party room, laundry, storage and live-in super. Common charges $2,484, taxes $1,996. Asking price $3,875,000, on market three weeks. Brokers: Dominique Punnett and Valerie Artzt, Stribling and Associates


200 W. 79th St.

One-bedroom, one-bath co-op, 700 square feet, with five closets, through-the-wall AC and skyline views; building features doorman, garage, landscaped roof deck and live-in super. Maintenance $1,319, 64 percent tax-deductible. Asking price $679,000, on market four weeks. Brokers: William Bolls, The Corcoran Group and Karen Loew, City Connections Realty



535 Dean St.

Two-bedroom, two-bath duplex condo, 2,275 square feet, with beamed ceilings, home office, dishwasher, marble bath, washer/dryer and oversized windows; building features doorman, garage, roof deck, courtyard, gym and laundry. Common charges $1,565, taxes $29. Asking price $995,000, on market 16 weeks. Brokers: Jessica Buchman and Tim Rettaliata, The Corcoran Group and Edward Longley and Brian Dunn, The Hollingsworth Group

Staten Island

SUNSET HILL $790,000

292 Lawrence Ave.

Five-bedroom, four-bath Ranch, 3,460 square feet, with kitchen with Sub-Zero and Wolf appliances, dining room, master suite with Jacuzzi and walk-in closet, central AC and backyard with heated pool. Taxes $6,635. Asking price $889,000, on market 12 weeks. Broker: Holly Wiesner Olivieri, Joanne Costa Realty

Long Island


38C Valley Road

Four-bedroom, 2 1/2-bath Colonial, 3,350 square feet, with eat-in kitchen, formal dining room, fireplace, office, family room, attic, balcony, laundry area, central AC, basement, garage and private driveway. Brokers: Steven Leong, Best Group Realty and Patricia Dalmazio, Prudential Douglas Elliman

The New York Post

Published 08/29/2012 - By Just Sold!


Just sold!

The latest info about recent sales - in your backyard and beyond

Last Updated: 12:50 AM, August 30, 2012

Posted: 9:41 PM, August 29, 2012



GRAMERCY $450,000

205 Third Ave.

Alcove studio co-op, 650 square feet, with renovated kitchen with DeLonghi and Miele appliances, renovated bath and central AC; building feature doorman, garage, gym and garden. Maintenance $923, 51 percent tax-deductible. Asking price $464,000, on market 18 weeks.

Brokers: Filippo Comella, DJK Residential and Elaine Mayers, Citi Habitats

UPPER WEST SIDE $1,125,000

165 West End Ave.

Two-bedroom, two-bath co-op, 1,241 square feet, with L-shaped living room with dining area, walls of windows and balcony overlooking Hudson River; building features doorman, garage, gym, laundry and playroom. Maintenance $2,261, 55 percent tax-deductible. Asking price $1,100,000, on market five weeks. Brokers: Sabrina Saltiel, Prudential Douglas Elliman and Kristina Ojdanic, The Corcoran Group


206 21st St.

Two-bedroom, two-bath condo, 700 square feet, with renovated kitchen, renovated marble baths, central AC and terrace; building features laundry and storage. Common charges $175, taxes $1. Asking price $380,000, on market six weeks. Broker: Kianna Choi, Bond New York

Read more:

The Real Deal

Published 04/03/2012 - By Leftover Lowballing: Brokers Counsel Against Too-Low Offers


Leftover lowballing: Brokers counsel against too-low offers

April 03, 2012 
By Leigh Kamping-Carder

With the spring selling season kicking into high gear, brokers are up against an unwelcome obstacle: uninformed buyers who insist on submitting lowball offers.

Last month, brokers said they struggled to educate buyers accustomed to controlling the market — some of whom made bargain bids on reasonably priced properties — that the spring season is a different beast. New apartment hunters are in the mix, and inventory is still down in most parts of Manhattan.

“Buyers still think they have the power going back to when the market crashed —more if they have all cash,” said Jennifer Zucher, a senior vice president at Plaza Real Estate Group, who added that dealing with buyers who continue to offer 20 percent below asking price was the biggest impediment to closing a sale last month.

“In reality,” she said, “the owners are getting back more power, especially if they are in desirable locations.”

The numbers reflect some — but not all — of that sentiment. In the first quarter of 2012, the number of Manhattan co-op and condo sales increased 14.9 percent compared to the previous quarter, rising to 2,311 sales from 2,011, according to Prudential Douglas Elliman data compiled by appraisal firm Miller Samuel. But year-over-year sales have dropped 3.5 percent.

On the whole, average and median sale prices have budged less than 1 percent compared to the same time last year. Last quarter, the average sale price was $1.34 million, a 7.2 percent drop over the previous quarter. The median sale price was $775,000, a 9.4 percent quarterly drop.

Jonathan Miller, CEO of Miller Samuel, attributed the price dip to the current popularity of entry-level apartments, which comprised the second largest market share of home purchases in a decade.

Sales activity was weakened in the first quarter by the spate of bad economic news — from the S&P downgrade to Europe’s debt woes — that rocked the country in the late summer and fall.

“We had this delay or pause in the fall, and now we’re catching up,” Miller said. “What this suggests is a more robust second quarter.”

Brokers reported seeing a customary bump in activity in the first quarter compared to the previous quarter. The uptick ranged across the board, from a jump in traffic at open houses to an increase in accepted offers and signed contracts.

Given the lag time between signed contracts and closed sales, not all of that activity showed up in Miller’s first-quarter numbers. And although prices have dropped since the previous quarter, brokers suggested that deals signed in the last month indicated an uptick in prices.

Last month was “starting to show positive movement as far as new business coming in, so assuming the trend continues, we’ll get better-looking reports after the second quarter,” said Barak Dunayer, founder of Barak Realty.

Yukyong “Kianna” Choi, a vice president at Bond New York, noted that almost all of the roughly 40 properties she showed in the fourth quarter of 2011 were in contract or subject to an accepted offer as of late March, even though some of them had been on the market for almost a year.

However, although deals are being signed, it is often only after wrangling with buyers, educating them about the current dearth of inventory and convincing them to pay full asking price — or close to it — especially for prime properties, brokers said.

While the mild weather brought apartment hunters out of hibernation, their price expectations are still firmly rooted in the chilly market of 2011’s fourth quarter, when year-over-year sales of Manhattan co-ops and condos were down 12.4 percent and the median sale price was more or less stuck around $850,000, according to Miller Samuel’s figures.

Joanie Schumacher, a sales director with Corcoran Sunshine Marketing Group, who is working at the Laurel condominium tower at 400 East 67th Street, observed that last month many apartment hunters were coming back to view properties four, five or even six times before getting down to negotiations.

These days, that hesitation could end up hurting buyers.

Bond’s Choi said that recently many of her buy-side clients have lost out on properties because they were either outbid or failed to submit an offer before someone else signed a deal.

“It was a very frustrating experience for my clients who began their search believing that the market was slowing down and they had leverage … but then [they] experience that’s not the case,” she said.

Eddie Shapiro, CEO of NestSeekers International, said that his agents are advising buyers to bid higher and closer to the asking price.

“The recession is over and we have to get in the mind-set of ‘next real estate boom,’ ” he said. “That means, if you find something that you like, bid close to ask and be willing to go to full ask. Wait too long or bid too low and you might miss the deal.”

Still, not everyone encountered uneducated buyers. Sandy Edry, a senior vice president with Keller Williams NYC, said he has encountered buyers who are adjusting to the current market, even if they are still on the lookout for deals.

He said that the biggest challenge of the past month has been dealing with renters who were considering buying, but then reevaluated.

“In other words,” he said, “they are tempted to make the leap into homeownership and they even go as far as putting in offers, but then the nerves set in and I get the call that they’ve decided to rent for another year. Oh, well.”

Kick Ass Women

Published 12/28/2011 - By Kianna Choi - Location, Location, Location



In addition to our features on women inside the fitness industry we are also going to be looking at inspiring women in other industries too, so with that in mind this month we are dedicating the industry slot to Kianna Choi, Vice President of Bond Real Estate in NYC.

They say in real estate that ‘location is everything’ and as an owner of properties in New York, Chicago, London and Dubai, Kianna obviously has a clear vision when it comes to making smart investments.

With both hands firmly on the steering wheel of life her story is both inspiring and motivating…and what is more, after you have read this I am sure you will share my feeling that for Kianna the journey has only just begun!


So Kianna you began your career as an attorney…law is a complex subject to study what attracted you to it?

“When I was a high school student in Kentucky, I wanted to be an artist.  So, I applied to New York University for their stellar Art History program.  Then I took a couple of pre-law classes on Constitution and Civil Rights.  Those topics really lit a fire in me.  After graduating from NYU with a double major in Art History and Political Science, I attended Loyola University of Chicago School of Law and practiced law for eight years.  Going through the rigors of law school and practicing law changes the way you think and solve problems. The legal training forces you to be disciplined, examine issues differently, create persuasive arguments, and be a tough negotiator.  I apply those skills every day as an Associate Broker and Vice President with Bond New York.”

What would you say your greatest achievements were in your legal work and what gave you the most satisfaction?

“Being a lawyer was incredibly satisfying both in the courtroom and in the community.  I’ve submitted written briefs to the U.S. Supreme Court, handled class action cases, and won some major victories for my clients.  All of that was thrilling, but I have to say that being involved in the local community was the most satisfying.  As an attorney, I became involved in local community groups such as the Korean American Bar Association, Chicago Committee on Minorities in Large Law Firms, Korean American Coalition to name a few.  Connecting with amazing people and serving the community satisfied my soul.”

At this time you were based in Chicago….what prompted the move to New York and of course the career change to real estate?

 “Love was the catalyst to moving to New York City and the economy changed my career.  In September of 2008, my husband was relocated to New York to become an executive at a financial institution.  When we prepared for the move, the economy was still strong and with my connections and credentials, we believed that finding an in-house position with a corporation in New York would be fairly easy.  But three weeks after I resigned, Leman Brothers collapsed and so did all my job prospects. For about eighteen months, I was a housewife and traveling companion to my husband. 

“My husband encouraged me to go into real estate because of my background and practical experience.  I’ve always owned property and had considerable experience in the New York real estate market as well.  I never pursued the real estate career until one day my friend asked me to join her at a small real estate agency.  From the first day I started I knew that real estate was the right career for me.”

You are currently Vice President of Bond Real Estate in NYC can you tell us a little about the company and its range of properties?

“Bond is New York's largest independently owned real estate brokerage firm with five Manhattan offices and over 500 personnel and staff. Bond serves residential and commercial leasing and sales clients, offers new development marketing, and corporate relocation services. Bond has a range of properties from $6,000,000 sales listings to $1800 studio rentals!! It is truly a full service real estate agency.”

This is a pretty tough time in the real estate world (and real estate can be tough even in the good times!) how do you keep one step ahead of your competitors?

“The biggest challenge agents are facing today is innovation.  All the good brokers are trained exactly the same way, have the same documents, and have identical marketing plans when they pitch business. In today’s market, clients who are selling their homes demand unique marketing strategies to reach out to their target audience.  People tend to read less and less now – they are more visual.  My marketing strategies include social media and videos.  Prospective buyers are just clicking through the photos without reading the listing description.  Additionally, people spend most of their time on Facebook. You really have to capture people’s attention in a visual format they are already familiar.  So, I’ve launched Buying and Selling NYC, a FaceBook page, where I post video tours of property, provide practical guides on buying and selling, and feature luxury rentals.  We‘ve just launched last week and already have gotten incredible feedback.  More importantly, my clients are very impressed.”

What qualities do you think are important for anyone entering real estate to possess?

“Most people who are attracted to the business think they are going to make a ton of money right off the bat by just showing up to work.  That’s not reality.  You have to be mentally tough. A real estate agent is essentially a sales job where you are subjected to disappointment almost every single day. Not every lead turns into a client, not every client turns into a deal, and not every deal closes.  If you don’t have the mental toughness to deal with the disappointment, being a real estate agent can be very depressing.  You need to have a clear vision of your career plan and stay in the game to win.”

I believe you also own quite a few properties yourself. So I take it you feel secure in the future of property as an investment?

“Investing in real estate is similar to investing in stocks – you buy low and sell high.  After 2008, New York City property values declined along with the rest of the nation. But unlike the rest of the nation, New York City property values have increased year after year in certain neighborhoods since 2008.  Just to give you a practical example, we bought a condo in the Financial District for $681 per square feet in October of 2009.  That property was appraised in May of 2011 at $861 per square feet. Realistically, however, because there is a high demand for large space but there’s a lack of inventory, we could probably sell it for closer to $890 — classic example of buy low and sell high.  If you’re an investor, now is the time to buy real estate because there are very good deals still out there.”

 What would you say is your greatest moment so far while working in NYC real estate?

“I’m sure your audience would expect getting that huge commission check or closing an amazing deal would be my greatest moment. But those aspects are really just an everyday part of my job.  The greatest moment so far has been moving over to Bond New York. 

“I started my real estate career with a small brokerage firm that had at that time around 35 agents. After a while, I had reached my growth with that smaller firm.  A good friend of mine introduced me to Bond’s founder Noah Freedman.  After meeting Bruno Ricciotti, Bond’s other cofounder, and Michael Signet, one of Bond’s sales mangers, I quickly realized that Bond offered the facilities to foster my marketing vision and sales growth. 

“Now that I’m with Bond, I can see that Bond is consistently ahead of their competitors in developing and supporting talented real estate agents.  My sales manager, Naomi Muramatsu, is incredibly knowledgeable and has been a great resource. Also, there’s always something new to learn in their training programs.  Joining Bond has been the best decision that I’ve made.”

One thing about your job is that it can be 24/7 and pretty stressful….how do you keep yourself sane?

“I take my M.E.D.S.!!

Meditate – doesn’t have to be religious or spiritual, just turning everything (including my cell phone) off for 15 minutes a day

Exercise – I really hate hitting the tread mill, but once I’m on it, I always break out into a smile

Diet – It’s not about losing weight; it’s about eating clean!

Sleep – The secret to staying young is getting the right amount of sleep; could be eight hours for one person but six hours for another.

I also do quite a bit of client entertaining and networking. So, I’m usually out two or three times a week reconnecting with my clients and meeting new people. Positive social interactions always leave me refreshed and rejuvenated.”

Finally what do you want to accomplish in say the next 5 years?

“I’d like my own reality show – Real Korean American Housewives of New York City!!”

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