Noah Freedman

Noah Freedman

Principal Broker

After more than a decade in the real estate industry, Noah attributes all of his professional success to the following truism: “I am not afraid to fail.”

It is this fearless nature that inspired real estate agents Noah Freedman and Bruno Ricciotti to open their own brokerage in fall of 2000. This decision would culminate into BOND New York.

Acting as principal, Noah used his previous real estate experience and knowledge, dedication and strict work ethic to develop BOND into the largest independent real estate firm in New York and a major competitor in the New York City rental/sales/commercial markets.

While the story of BOND is a testament to Noah’s determination and resilience, he accredits a large portion of the company’s success to the agents.

“I adapt the company’s business model to maximize the strengths and talents of the agents. If I meet with someone who is extremely dynamic and equipped with a certain set of skills, I will develop an aspect of the business around them. This versatility sets BOND apart from other brokerages.… The people that work for you create an image and a brand more than anything else in this business and that is priceless.”

A true believer in teamwork, Noah works with his staff on a daily basis to ensure BOND’s success and growth. To improve efficiency and better serve potential clients, he created company-wide listings databases and deal tracking systems. In addition, he is the company liaison for all marketing, advertising, finance, information technology, and software development opportunities as well.

In the next five years, Noah believes BOND will grow into the largest, most comprehensive real estate brokerage services company in the tri-state area. In the meantime, he continues to explore national and international real estate development opportunities.

July 2013 by Noah Freedman , Areas , Midtown West
Midtown West is an exciting, vibrant neighborhood of Manhattan with fine dining, world class shopping, tourist attractions, and popular entertainment. It is what you think of when you hear "The Big Apple" with the bright lights of Times Square to the vibrant Theater District.

Real Estate Weekly

Published 07/25/2018 - By Market takes summer holiday as sales, prices dip

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Published 04/04/2018 - By Buying and renting NYC apartments with Bitcoin

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Published 04/26/2017 - By Bond New York And Advertising Agency Y&R New York Team Up

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The Real Deal

Published 05/01/2016 - By Residential scorecard

The Real Deal - Residential Scorecard - May 1, 2016 

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Published 01/16/2014 - By Real Estate Roundtable

The Real Deal

Published 01/07/2014 - By Dolly Lenz Faces Off with Bond's Freedman on Bitcoin

Dolly Lenz faces off with Bond’s Freedman on Bitcoin: VIDEO

January 07, 2014 01:40PM


From left: BOND New York co-founder Noah Freedman, the Bitcoin logo and Dolly Lenz

When it comes to the budding online currency Bitcoin serving as payment for real estate deals, BOND New York co-founder Noah Freedman and superbroker Dolly Lenz, who runs a namesake brokerage, are on opposite sides on the coin.

Freedman and other brokers at BOND accept Bitcoin for commissions on transactions. The exchange is “fast, easy and it’s cheap,” Freedman told CNBC, adding that there is no transfer fee or volatility risk. The broker sends an invoice to the seller at the point of closing or lease signing, and the seller pays the commission in the Bitcoin equivalence.

“If you buy Bitcoin on exchanges or deposit your money, you do pay a percentage,” Freedman said. “When you transfer money to me, there’s no charge.”

Lenz is hesitant to accept Bitcoin because she said she senses it has a dark side. If her sellers begin to accept it and the currency comes “into some vogue,” she said she would be willing to allow it. [CNBC] — Mark Maurer

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The Real Deal

Published 01/01/2014 - By Predicting 2014: Pros weigh in on everything from de Blasio to Prices...

Predicting 2014: Pros weigh in on everything from de Blasio to prices, but agree that market can’t keep up with last year’s pace

January 01, 2014 
By Melissa Dehncke-McGill

Sure, nobody knows what’s actually going to happen in the New York City residential real estate market in the New Year. But it’s still fun to guess.

In this month’s Q&A, The Real Deal asked residential brokerage heads, market analysts and developers to give us their best educated guesses on everything from residential pricing to how the beginning of Mayor Bill de Blasio’s term in City Hall will impact the market.

Most seemed to be in agreement on at least one thing: the 2014 market will not be able to sustain the pace of the 2013 market. But, they said, that’s more a function of the record-setting pace of nearly every metric in 2013 than it is of the coming year.

“It’s unrealistic to expect deal volume to compete with what we just experienced, so I would lower my expectations on the future pace of contract activity and ultimately price action for 2014,” said Noah Rosenblatt, the founder of brokerage and research platform UrbanDigs.

While Rosenblatt and others said a shortage of inventory will continue into the New Year and will lift prices, some said buyers have hit their limit on price increases. That’s partly because much of the inventory that is coming on the market is being “posited toward the ultra-luxury buyer,” said Core CEO Shaun Osher, who noted that the “affordable luxury” sector —between $1.5 million and $3 million — is still seeing a void of quality product. He said anything listed in that price range this year will do well.

In addition, several sources said they didn’t expect de Blasio’s first year in office to impact market conditions immediately, partly because it will be hard for him to get anything passed in Albany because of the state elections this year. But they said, depending on what the new mayor does this year, his presence could impact the pipeline of residential product more long-term.

For more on which areas of the city are expected to do best and worst, what developers are looking out for, and what to anticipate in terms of a residential bubble, we turn to our panel of experts.

Shaun Osher: founder and CEO, CORE

NYC’s residential market has strengthened beyond what many could have anticipated a year ago. What are you expecting to see in the New Year? Where do you expect the market to be a year from now?

A year from now I think we will be in a more stabilized place and I don’t think there will be the rate of appreciation in property value that we have seen over the last 12 months. We have actually seen a bit of a slowdown in appreciation on values and a little bit of a slowdown on some absorption.

The residential inventory shortage is obviously one of the big factors driving market conditions right now in NYC. What are you expecting on the inventory front in the coming year?

There is not much of a pipeline of new product coming on the market in terms of numbers. We are still historically low with respect to inventory. There are less than 5,000 available units on the market right now. We are at 50 percent of where we should be. There are a number of new projects coming on the market, but in total unit numbers, it’s going to have an insignificant impact on inventory. I think there is going to be a housing shortage and I think the shortage is going to be exacerbated by the fact that a lot of the inventory that we are going to see coming on the market is going to be posited toward the ultra-luxury buyer.

Residential sellers had the upper hand in 2013. Do you expect that to continue in 2014 or do you expect that dynamic to change?

I expect the dynamic to change slightly because buyers feel that value has reached a threshold. Buyers are going to start saying no to irrationally exuberant values. So I think we are going to see a more stabilized market where the momentum will go more to the buyer and there will be more equilibrium.

Sales volume hit the second-highest level in Manhattan in 24 years in 2013’s third quarter. What are you expecting when it comes to deal volume in the coming year?

It’s going to have to slow down at some point, but I don’t see that happening over the next 12 months because of the shortage. Absorption on market-rate properties will be very quick. Good product in a strong market will always sell very quickly.

The luxury market obviously did extremely well in 2013, but some have expressed concerns that developers are now paying too much for land and banking on getting per-square-foot prices that are unrealistic. What do you expect from the luxury sector in the coming year?

I agree with that statement and I think that the luxury sector of the market is going to feel some pressure, especially where developers need to meet certain prices because of the land cost and construction cost. Any developer that is expecting prices in a neighborhood that won’t command them will be caught with their pants down.

Which sectors of the market do you expect to perform well in NYC this year?

The market that has the largest void is the affordable housing in the luxury segment — anything priced between $1.5 million and $3 million. There is a void of good quality product in that category. Anything at that price point should do better than any other segment of the market.

Which geographic areas do you expect to struggle most in NYC in the coming year?

Anywhere that is too pioneering, where they are demanding prices that are too high for the neighborhood. It will be interesting to see what Hudson Yards does, but I am very bullish on West Chelsea and Tribeca and the fringe areas around those neighborhoods. The neighborhoods that could be disappointing would be Hell’s Kitchen and pockets of the Far East side.

What are your thoughts on a residential bubble? Do you have concerns about that in the coming year?

I think certain segments are in a bubble. There is always a concern about an unforeseen event that is going to initiate a correction or adjustment.

What new, big residential projects (other than One57 and 432 Park) do you expect to generate the most buzz in the NYC residential market in the coming year?

Larry Silverstein’s Four Seasons [hotel and condo] project in the Financial District will be one to pay attention to because it’s uncharted territory where prices have not been tested.

What impact, if any, do you think the new mayoral administration will have on the residential market in the coming year?

In the next 12 months, almost none. But it will have an impact into the pipeline of product for the next five years.

Noah Rosenblatt: founder, UrbanDigs LLC

Where do you expect the NYC residential market to be a year from now?

When we look at deal volume and year-over-year price action, 2013 was certainly a record year, but I am unsure the market can sustain that pace for another year. It’s unrealistic to expect deal volume to compete with what we just experienced, so I would lower my expectations on the future pace of contract activity and, ultimately, price action for 2014. At the moment, I think conservative price gains, in the 4 percent to 7 percent [range] is a safer assumption looking ahead the next 12 months. That would put us on a pace that is roughly half of the record-setting pace of 2013.

What are you expecting to happen with the inventory shortage this year?

Buyers have been dealing with declining supply since early 2009, the height of the credit crisis here in Manhattan. Only recently are we starting to see a ‘tick up’ in new monthly supply, but nothing that would move the markets in a noticeable way. As long as there is a continued lack of fear in the marketplace and pressure on trade-up buyers, I think inventory trends will continue to favor the sell side. By trade-up buyers, I mean those apartment owners who need to sell their smaller apartment and then immediately upgrade to a larger property. These buyers realize very quickly how tight inventory is and how leverage has shifted to the sell side. While market forces help them sell their smaller unit quickly, they may find themselves with very few options — or priced out of the higher price points. Therefore many of these would-be sellers are deciding to remain out of the markets altogether, further limiting supply.

Are you expecting sales activity to continue quickening or to slow down soon?

Given how furious contract activity was in 2013, I just can’t buy into a repeat of that pace. That doesn’t mean prices are going to fall, it simply means that I believe the pace we saw in 2013 to be unsustainable. An interesting way to look at it is that if we slow down 30 percent from 2013’s record levels of deal volume and price action, that would still put us on par for a solid 2014. I would put myself in that camp.

Do you have concerns about a residential bubble bursting in the coming year and what warning signs will you be looking for?

I have a hard time believing it’s a bubble if there is no widespread credit expansion. Yes lending standards opened up a bit after tightening up big time in 2010, but from where I am standing, banks have not loosened [too aggressively] over the past two to three years as policy-driven markets reflated. Who knows how long markets will react positively to federal policies. We all are wondering where prices would be without all these policies. The warning signs will likely first appear in credit spreads and then equities and bond markets will react. That’s how it started last time, in 2007, so that is where I’ll be looking again. The hard part is figuring out whether a minor blip is just that, a blip on a longer-term positive trend line, or if it’s a true warning of some bigger event.

Steven Goldschmidt: senior vice president, Warburg Realty

What are you expecting on the inventory front in the coming year, and how do you expect that to impact market dynamics?

Inventory will continue to fall short of demand. We don’t expect any major increase in inventory in the coming year, except perhaps in Harlem. New mega-developments, such as Hudson Yards, and the new towers along 57th Street, are still years away from coming to market. And smaller, trendy boutique [projects] won’t have much of an effect on inventory.

What do you expect from the luxury sector in the coming year?

The price per buildable square foot paid [by developers] for some locations is a cause for some hesitation, and luxury buyers are especially [price] savvy. Developers must still build the right building with the right amenities in the right location to achieve optimum pricing.

Which geographic areas do you expect to perform well in NYC in the coming year?

We expect to see significant activity in Harlem as well as parts of Brooklyn and Queens. Some properties in Bed-Stuy are being listed for as much as $1 million to $2 million … and we recently sold a townhouse in Long Island City for $2 million.

Which geographic areas do you expect to struggle most in NYC in the coming year?

Parts of the Upper East Side, especially high rise “cookie cutter” apartments, will continue to lag behind other neighborhoods.

What do you expect the biggest challenges to be in the coming year?

The lack of inventory remains the toughest challenge in terms of satisfying demand for apartments instead of driving buyers to outlying suburban areas.

What aspects of the current political environment do you think will impact the market in the coming year?

With the economy on the upswing and in a midterm election year, there will be pressure to avoid any major increase in mortgage interest rates. Many New Yorkers are anxious to see how Mayor de Blasio acts on his many campaign promises and how they affect real estate.

What new, big residential projects do you expect to generate the most buzz in NYC in the coming year?

Attention will certainly be focused on the new towers along West 57th Street, and the start of construction at Hudson Yards and a number of Downtown boutique projects. The industry will be watching these projects to detect any sign of weakness in the marketplace.

What trends will you be watching out for in the coming year?

New mortgage rules, including the new “Qualified Mortgage” rule will be important to monitor in terms of its effects on borrowing. The QM rule is designed to protect consumers from risky loans. That’s a good thing. But the new law will also establish some hard limits for debt-to-income ratios. Borrowers with too much debt may have trouble qualifying for a mortgage in 2014, when the new lending rules take effect. Lenders will continue to be risk averse, and the new Qualified Mortgage Rules will only make lenders more careful.

Noah Freedman: principal, Bond New York

Where do you expect the market to be a year from now?

I expect continued strength. There is nowhere for the demand to go and our micro-economy is strong and diversified. We will end the year at a higher price point than where we begin.

Sales volume hit the second-highest level in Manhattan in 24 years in the third quarter. What are you expecting when it comes to deal volume in the coming year?

It cannot sustain that level because there just is not the inventory, but it should be healthy.

What do you expect from the luxury sector of the market in the coming year?

That is hard to say. There is so much foreign demand for trophy buildings.… Developers take big risks for big rewards — that is the name of the game.

Do you have concerns about a bubble?

I think we are a long ways off from a residential bubble burst. It takes years to build, and we are in the first inning of this thing. That being said, it is a bubble, it’s always a bubble, timing the bubble is everything.

What trends will you be watching out for in the coming year?

I think it is the ever-expanding role of the international buyer. I was just in China, and the demand for New York City real estate is unprecedented.

What are you expecting out of lenders — either for NYC homebuyers or for NYC developers — in the coming year?

I expect them to continue to loosen standards as the market proves itself over time. As always, lenders favor those who don’t need loans.

What big brokerage developments are you predicting for 2014?

I expect more of the smaller players to be shaken out. You need to be very big or very very small.

Barbara Fox: president, Fox Residential Group

Where do you expect the market to be a year from now?

I believe the residential market will continue to remain strong until inventory loosens up. Resale inventory is at an all-time low. Fine pre-war co-ops are at a premium, and well-renovated, well-priced units are selling quickly and with multiple offers.

What do you expect the biggest challenges to be in the coming year?

As a broker, we are continually dealing with product shortage and competition among the ever-expanding residential brokerage industry. With inventory low, the biggest hurdle will be getting into properties early in the game and convincing buyers to step up to the plate quickly and forcefully. Securing new exclusives will become increasingly difficult. This also drives home the need for constructive cooperation among those in the brokerage community. Relationships and fair dealing among brokers become paramount.

David Kramer: principal, Hudson Companies

Where do you expect the NYC residential market to be a year from now?

Never listen to anyone who offers any hint of certainty about what’s going to happen in the market. Our proformas typically show rent growth of 3 percent annually in rentals, and we don’t expect price growth for condos. We try to be reasonably bullish without being exuberantly optimistic. We’re certainly hoping that some of the neighborhoods where we’re developing will have great upsides, but you can’t count on it in any given 12-month period.

Some have expressed concerns that developers are now paying too much for land and banking on getting per-square-foot prices that are unrealistic. What do you expect from the luxury sector of the residential market in the coming year?

Depending on location, it’s a legitimate concern. I’d like to see more comps with unabated taxes to get a little more comfortable with condominium prices in a post-421a landscape.

What do you expect the biggest challenges to be in the coming year in the NYC residential market?

We’re back in an environment where land prices are escalating, construction costs are escalating, equity is enthusiastic, and yet, as a developer, you have to stay focused and disciplined about the projects you take on and create reasonable expectations.

What impact, if any, do you think the new mayor will have on the market?

So far, de Blasio has made fantastic appointments [for] the first slots for transition team chairs, first deputy mayor and police commissioner. I expect he will continue the good work and help keep the residential marketplace robust, dynamic and revenue producing. If he ends up doing something about the outrageous tax disparity for new rentals and condos, that would be a plus, too.

New York Observer

Published 12/04/2013 - By Real Estate Shaken, Not Stirred

Real Estate Broker's Insider

Published 03/02/2012 - By New York Broker Targets Chinese Buyers

 New York broker targets Chinese buyers

With Chinese buyers showing interest in U.S. real estate,
broker BOND New York has begun targeting what could prove
a lucrative source of buyers.
BOND New York sends its listings to, China’s
largest international property portal, and it says it’s the first
broker in the New York metro area to post Chinese text on its
“We have put a significant effort into making our site
friendly to the Chinese consumer, and this gets a larger per-
centage of the Asian consumer market looking at our site and
our offerings,” says BOND founder Noah Freedman.
Contact: Noah Freedman, BOND New York, 212-582-2009

The New York Times

Published 02/06/2012 - By So Eager to Get Foot in Real Estate's Door, They Work Without Pay

Unpaid Interns Enter the World of Real Estate - New York Times - February 6, 2012


Washington Square News

Published 01/30/2012 - By Consumer Confidence Continues to Drive Rent Prices


If you were planning to live off-campus this year, think again. According to Bond New York, New York City's largest growing, independently-owned residential brokerage, rent may soon become even more of a monetary burden.

Rent is expected to increase from 6 to 10 percent for current tenants and from 8 to 12 percent for new vacancies. On average, overall rent in Manhattan is expected to increase by 8 to 10 percent in 2012.

Based on a four-year study of Manhattan's rental market, Bond released a report predicting a rise in Manhattan rent prices in the coming year. The study drew its data from quarterly patterns in pricing since 2008 using statistics from Bentley, Bond's proprietary listings database. 

The report shows Manhattan's rental market pricing progress from historic lows in 2009, as a result of the financial crisis, to its gradual push toward stability in 2010. In 2011 it surged to record highs, exceeding pre-financial crisis levels. From these trends, Bond concluded that prices would continue to rise in 2012.

"We weren't really surprised [with the results] because we have seen prices rise steadily over the year, so it's just a continuation of that trend," Bond agent Noah Freedman said.

Bond attributed the rent increase to the job market in New York City and to consumer confidence in one of the most expensive places to reside in the country. 

"A continued robust job market in Manhattan [fuels] high demand for apartments throughout the city," Freedman said. "The broad perception among landlords is that more and more people will be coming to the city to work, which will push our already historically low vacancy rates to an even more critical mass."

However, Stern professor Stijn Van Nieuwerburgh said this expected rent increase might affect the relationship between not only residents and landlords, but also employers and employees.

"If this trend continues and this kind of rent increase, in fact, materializes, the city should allow for more construction of apartments to keep housing affordable for its residents and employers will have to pay more to keep attracting workers to New York City," he added.

Evelyn Cheng, a CAS sophomore who lives in her own apartment on 1st Avenue, expressed concerns for off-campus students.

"An increased rent will probably force me to move farther from campus or commute from Long Island because my family can't afford it," Cheng said.

Given the continuous trend of increasing prices, now may be the best time to get an apartment, according to Freedman.

"My best advice to a prospective tenant is to get an apartment sooner rather than later, if possible," he said. "[The] longer you wait, the more you will have to pay for your apartment."

The New York Post

Published 01/13/2012 - By Rents to Rocket


Rents to rocket

Last Updated: 3:55 AM, January 13, 2012

Posted: 2:29 AM, January 13, 2012


New York landlords will be laughing their way to the bank in 2012.

Apartment rents are expected to skyrocket by as much as 12 percent by year’s end, according to a new report from the brokerage firm Bond New York.

Analysts predict that landlords will hike rents by 6 to 10 percent on current tenants and 8 to 12 percent on vacancies in 2012.

“Vacancies remain extremely low and landlords [are] offering very few incentives,” said Noah Freedman, founder of Bond, the largest independent brokerage in the city.

The wallet-sapping revelation comes the day after The Post reported that Manhattan residents were socked with an average 8.6 percent rent increase from 2010 to 2011.

Last year, the average monthly rent in Manhattan reached an eye-popping $3,309 — just one dollar short of the 2007 pre-crash record, according to another report released this week, from Citi Habitats.

That’s a big change from the way things were going following the 2008 economic crash, when savvy apartment hunters negotiated cheaper rents and nabbed incentives like one or two months of free rent. Some even snagged gratis gym memberships.

Read more:


Real Estate Broker's Insider

Published 01/04/2012 - By Brokers Use Professionally Produced Video, Facebook Comments To Generate Leads


Real Estate Broker's Insider

Published 01/04/2012 - By Manhattan Broker Follows Flexible Recruiting Approach in Growth


The New York Times

Published 11/25/2011 - By If You Like the Condo, Share It With Friends

If You Like the Condo, Share It With Friends



AS much as people love to look at property listings, they also love to voice their opinions about what they see. To facilitate this, one real estate agency, Bond New York, has incorporated the Facebook commenting system on its Web site, allowing users to “Like” a property and express their thoughts about it.

Bond New York invites Web site visitors to weigh in on this terraced two-bedroom. Comments are shared through Facebook's commenting plug-in.

Bond, an 11-year-old company with 450 agents, is one of the first in New York to use this social media tool to help market properties. “This invites discussions about properties,” said Noah Freedman, a founder of Bond. “If there’s a dialogue, there’s human interest and we think it’s good exposure for a property.”

Bond will also be adding Google Plus and Twitter buttons to allow users of its Web site to share listings and, it hopes, increase traffic to the Bond site. The feature was scheduled to go live on Friday.

Two other large brokerages, Halstead Property and Prudential Douglas Elliman, allow users to share listings on Facebook and Twitter, but they do not invite comments. Most agency Web sites allow property browsers to e-mail listings to friends for advice or input, but those exchanges are private.

With Bond’s new tool, comments will be posted on Bond’s site and on the commenter’s Facebook page. Even if just four people commented on a listing, it could be viewed by more than 500 people, Mr. Freedman said, because Facebook users have an average of 130 friends each. The tool is potentially risky, because comments will be posted instantly and without anyone from Bond first reviewing them. Bond managers and agents can, however, remove any comments that they deem inappropriate, and they can also respond to comments. “Even if something negative is said, like something is overpriced,” Mr. Freedman said, “it starts a conversation.”

But he did say Bond agents would monitor what was being said and would remove comments with offensive language or in violation of fair housing rules. “We have a fiduciary responsibility to the people we represent,” he said. “We’re also going to explain to people that it’s exposure for listings, and that exposure means higher selling prices.”

In any case, he added, using the Facebook system might actually help keep comments civil. “People can be very nasty, but using Facebook takes away anonymity,” he said. “You won’t be hiding behind the Internet — it goes on your Facebook page, and I think that will stop people from flaming and being crazy.”

A spokeswoman for Facebook said in an e-mail that more than 400,000 Web sites had added the Facebook comments plug-in since it was introduced in March. She said it was being used most commonly by media sites, including newspapers and blogs. Some users have reported that the quality of comments on their sites has improved since they started using the Facebook system.

Jonathan Butler, the publisher of, called Bond’s decision to add comments “very enlightened and forward-thinking.” He added, though, that he would be “surprised and impressed if they stick to it in the face of an angry client who just had someone criticize the color of their sofa.”

Mr. Butler said he had considered using the tool for Brownstoner but decided against it, because maintaining some level of anonymity is useful for the blog. People on Brownstoner might feel inhibited about pronouncing something overpriced or complaining about bike lanes, he said, if they had to worry about bumping into a neighbor who felt differently.

Diane M. Ramirez, the president of Halstead, said her agency had started allowing users to share listings via Facebook more than two years ago, but had decided not to open its listings to comments, at least for now.



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