Gramercy23: 160 East 23rd Street, Gramercy
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Building Description

Developer: Gramercy 23, LLC
Property Type: Ground Up New Development
Units : 18

Overview
BOND was initially appointed Exclusive Sales and Marketing Agent for this boutique condo in Gramercy Park, as it was finished by the developer and ready to bring to market. After we successfully generated purchase offers at top market prices, the developer’s priorities changed. The property was then offered for rental; BOND remained in place as Exclusive Leasing and Marketing Agent, and we filled the building over a single season, at highest free market rents.

BOND’s Mission
To create an identity for a finished property in a highly coveted destination neighborhood which would appeal to affluent homebuyers

To represent the property as Exclusive Sales and Marketing Agent and achieve above-market sale prices for every unit.

To create collateral marketing materials including brochures, show sheets, photos, video and website.

To manage a seamless conversion from condo sales to rental, at the developer’s direction, and quickly fill the apartments at the top of the residential rental market.

To coordinate tenant screening, leasing administration and move-ins.

To market and identify a retail tenant for the ground floor commercial space.


RESULTS
BOND achieved a full lease up during the summer of 2015 at top prices reflecting the historic high rent plateau experienced in Manhattan at the time. Although we created two different campaigns, condo and rental, we were able to demonstrate great versatility in fulfilling the client’s needs in real time.

Building Features

Area: Gramercy

 


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Nearby Subways

  • 6 Park Ave & 23rd St (~0.15 mile)
  • N R Broadway & 22nd St (~0.32 mile)
  • L N Q R 4 5 6 Broadway & 16th St (~0.39 mile)
  • L 3rd Ave & 14th St (~0.42 mile)