The Adriaen: 23-37 31st Road, Astoria
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Building Description

Developer: The Danzig Organization
Property Type: New Development Boutique Condo
Initial Offering: July 2015

Overview
Located within a ten minute commute to Manhattan, this newly built condominium offered luxuriously appointed one bedroom units with private outdoor space. Through our agent, Jennifer Rouse, BOND collaborated with the developer as construction was being completed in order to bring the property to market at sale prices not yet achieved in the neighborhood. Consultation included finishes for common areas and back yard as well as designing and staging model units that complemented the polished, aspirational finishes that would appeal to Manhattan.

BOND’s Mission
To bring the project from its final construction stage to market, including an identity and branding campaign as The Adriaen, which would appeal to the upper end of homebuyers.

To design and execute a visual identity, logo, photography and video for use in all advertising and marketing.

To design and execute interior staging and common area décor that would elevate the already high quality property into a luxurious and living home destination.

To represent the property as Exclusive Sales and Marketing Agent, coordinating showings and leading negotiations for purchase and sale.

RESULTS
A complete sell out of the property at record high prices for every unit. This project represented the first time Manhattan level condo pricing had succeeded in central Astoria.

Building Features

Area: Astoria

 


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Nearby Subways

  • N Q 31st St & Broadway (~0.26 mile)